We help organizations navigate through complex choices using our informed design process.

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Our Services

Design Research
Design research is about real people, real use, real business and real context.
Digital Design
From IA to UX we design mobile, online, and screen-based applications.
Print Design
Your brand's communications should offer consistent customer experiences.
Service Design
Gaining a holistic understanding of
your customer touchpoints.

Informed Design Blog

Pound for Change with Pencils for Kids and George BrownDec 23
Pencils for Kids is an all-volunteer, grassroots Canadian charity whose vision is to make a difference in the world by providing every child the opportunity for an education. Pencils for Kids partners with a community in … Read more

News & Events

Announcement: Morneau Shepell RebrandJan 25
Over the past several months we’ve had the pleasure of working on the rebrand of Morneau Shepell with Instinct Brand Equity. From design research and brainstorming periods aimed at visualizing the brand foundation, to work sessions with … Read more
Gold Star: Pivot’s work featured in RGD’s 2012 Logo AgendaJan 24
This year, RGD Ontario has put together a compendium of logos in the form of an agenda — or daily planner. It’s great for a quick browse-through for inspiration and also, super handy if you need … Read more
Pivot to host a mixer on “Connectedness”Oct 21
DesignMeets… DesignThinkers is a follow-up to RGD Ontario‘s annual DesignThinkers conference. This year’s theme for DT12 is “Let’s Connect”. As host of this DesignMeets, we decided to add an extra layer of relevancy to the Thinkers … Read more