We help organizations navigate through complex choices using our informed design process.

Download our Overview

Why work with us? Find out here.

Our Services

Design Research
Design research is about real people, real use, real business and real context.
Digital Design
From IA to UX we design mobile, online, and screen-based applications.
Print Design
Your brand's communications should offer consistent customer experiences.
Service Design
Gaining a holistic understanding of
your customer touchpoints.

Informed Design Blog

3 Ways to Improve Your User Experience DesignMay 16
In a user experience design (UXD) process, ease of usability is crucial for your product to succeed. The problem is, sometimes you are so deeply involved in your design that it seems simple to you, and … Read more

News & Events

Mixer: DesignMeets… Decades of Design, OttawaMar 13
To kick-off our DesignMeets this year we’re working with IABC Ottawa again! What design objects have shaped how we view the world today? Does modern-day design improve our daily lives or hinder it? How concerned should we be … Read more
Announcement: Morneau Shepell RebrandJan 25
Over the past several months we’ve had the pleasure of working on the rebrand of Morneau Shepell with Instinct Brand Equity. From design research and brainstorming periods aimed at visualizing the brand foundation, to work sessions with … Read more
Gold Star: Pivot’s work featured in RGD’s 2012 Logo AgendaJan 24
This year, RGD Ontario has put together a compendium of logos in the form of an agenda — or daily planner. It’s great for a quick browse-through for inspiration and also, super handy if you need … Read more