About

We launched Pivot in 1998 with a mission to help organizations deliver meaningful experiences for real people in real world contexts. We achieve our goals by applying our Informed Design process: Discover - Design - Deliver. We believe in innovation through people-oriented design thinking.

Our process is grounded in user behaviour research, communications audits, scenario development, visualization and stakeholder interviews. Our objective is to experience your organization as your customers and clients do. Pivot is about designers understanding real people in their real world experiences. Pivot is about bringing joy through meaningful design. Pivot is about design as research.

Brand Foundation

Our foundation is what makes us who we are on a day-to-day basis. It’s what defines our beliefs and practices in the ever-changing world of design and design research.

Principles

At Pivot we believe in the tried and true design principles that exist in the industry today. We also follow a set of guiding principles about our process and one about design research.

Manifesto

This is about Pivot, informed design and the client-designer relationship. It is a declaration that articulates how to create better solutions with a focus on experiences for real people.

Associates

We have aligned ourselves with a few good partners who, like us, share in the idea of collaboration and quality assurance. Read about some of our associates here.

News & Events

At Pivot, we’re big on community. Check back here for the latest on Pivot’s upcoming mixers and industry events and also for details on our past events.