Our approach

Our approach is simple: we want to get to know you and your company or service so we can help you see opportunities and qualities you may not have realized existed before. We look at your communications pieces and how they will be used, and to determine the best way to structure both the design form and the function to its best advantage.

Our process has taken us far and wide - learning from everyone from CEOs to sales reps, street youth to hospital workers - and adapting our process to meet each of their specific needs.

As experienced designers, we bring a disciplined approach to the process, researched and explored to create solutions that move people in the real world.

Here is an overview of the steps we take in creating strong communications solutions.

First, we want to know how your company, services and products are perceived inside and out. How well people interact with your web site. How your sales force uses your materials.

Only with a researched understanding of your business and communication uses can we make intelligent design recommendations.

• Audit existing materials, technology and human touch points
• Analyze competitive landscape
• Understand immediate and long-term objectives
• Review business functions and brand experience journey
• Define customer needs, wants and expectations
• Identify user groups and scenarios
• Identify user groups, experiences and usage scenarios
• Conduct interviews, surveys and review

We enjoy the design process, and apply our thinking to explore new and relevant ways to help you move your audience. We understand technology, and use it to create a seamless interface with your audience.

• Reviewing information and insights
• Exploring relationships, user groups and functionality
• Incubating and sharing ideas
• Voice and brand definition document
• Concept, visualizing, design sketching and prototypes
• Workshops; Pivot Ideation Sessions

Whether we use design to lead the user to the most important information, or create a display case that’s easier to carry, great design makes things work better in the real world.

• Design presentation, evolve and build out applications
• User fit, to groups and scenarios
• Evolve

Working from our explorations and insights, we execute our design ideas and applications in collaboration with you along a critical path.

• Implement communications plan
• Understanding brand experience expectations
• Build out applications, test and deliver

How well did your communications piece perform? We want to monitor its success with you. As responsible designers, we don’t feel our job is done when we deliver the goods. We want to be your design partner for the long haul, and recommend adjustments and innovations that constantly move you into the future as it evolves.

• Observe feedback and monitor results
• Recommend and evolve designs to meet changing behaviours
• Design and brand governance
• Learn the results
• Loop back and measure continuous improvements