Our informed design process

Pivot’s informed design philosophy involves people throughout the design process. Based on User Centered Design principles, we consider the needs, wants and limitations of a product or service from a customer’s perspective at every phase of the design process. We’ve learned from CEOs and sales reps, students and health care professionals. In every case, we’ve injected these insights into our discovery phase to design better products and services. 

The process flows through our three phases: Discover, Design, Deliver. These principles represent a proven method capable of delivering remarkable product and service experiences for customers and businesses.

During the ideation, creation and development processes, we rely deeply on what we’ve learned and heard from the people who use your product or service. We manage their input with specific techniques geared to distill their varied experiences into creative insights. Lastly, our approach to design is iterative and multi-disciplinary, which means that our designers must consider:

•  Organization: what the business goals are

•  Audience: the people who will be using the materials

•  Context: the physical environment, cultural, commercial
  & social circumstances surrounding the audience.

Here is an overview of the informed design process:

We regard informed design as a journey that begins with an open-ended exploration of new and relevant ways for you to connect with your audience. So this phase is all about using our discoveries to form design evidence.

• Step 1  Design Project Requirements: needs, goals, timeline, constraints, etc
• Step 2  Understand the Organization, Products or Services
• Step 3  Understand the Audience - Users, Customers, Clients–-real people!
• Step 4  Understand the Tasks & Scenerios
• Step 5  Visualize the Research - prepare the design evidence

Once we have an understanding of your organization and audience, we apply our design skills to create visual designs, prototypes and messaging.

• Step 1  Sketch
• Step 2  Conceptualize - interaction design and prototypes
• Step 3  Create - visual design and iteration
• Step 4  Validate - iterate, test against design evidence

Armed with our Discovery and Design, we deliver the final design with both the business and audience in mind.

• Step 1  Hand-Off - quality control and final delivery of the project
• Step 2  Provide Support
• Step 3  Feedback - measure success of launch and evolve the design