Designers are generalists.
This is a phrase I’ve heard (and used) over and over because it seems to be the most direct way to quickly describe the extensive gathering and learning, discovery process that we go through to understand our clients. Any given day we might find ourselves working on projects with clients from fields that are so diverse — like the corporate identity for a mining company in the morning and the design of a retail environment in the afternoon. Since we come in contact with so many different people, the only way to begin to understand each client and their project is to spend the time to learn about them and what they do. Continue reading →