The world of healthcare is shifting.

A system built around acute care, where patients passively receive treatments, is slowly adapting and realizing the importance of the user experience.
Care services are often designed by experts who while very knowledgeable and skilled, often lack insight into the user experience as it exists in a real world context. Without engaging users in the design process, without learning about them and their everyday lives, it’s unlikely the service or product created will be successful.
Understanding the patient, clinician, caregiver, or stakeholder – their needs and perspectives in their social and physical environments – is an essential part of our people-oriented design philosophy.

Pivot Labs

def’n: a place and process devoted to the exploratory nature of strategic design thinking for any problem. Interested in incubating an idea with us? Contact us.


Twitter: pivot_health

Medical Advisors

Dr. John Challis


As the past President and CEO of the Michael Smith Foundation for Health Research, and founding Scientific Director of the Lawson Research Institute and CIHR Institute of Human Development, Child and Youth Health, John brings over 40 years experience as a researcher, academic administrator and communicator. He has published over 500 peer-reviewed papers, trained more than 85 graduates and fellows and has received more than $25M in direct funding for his research.

Gordon W. Gow

Chair, Wake Up Narcolepsy Inc. & Chair, OHRA (Ontario Health Research Alliance)

Gordon is a seasoned business leader with over 40 years of management experience. With his experience creating the Community Health Information Network (CHIN), a founding partner of Medisolutions Inc., and heading up his own business Gordon brings unique insights and ideas merging the different worlds of business, technology, patient perspective and healthcare.

Dr. Jesse Slade Shantz

Chief Medical Officer at OMsignal

Jesse has been focused on the application of technology in medicine since co-founding Dr. Everyone, a health social network, in 2007. Jesse spans medical and business worlds having completed his medical and business degrees concurrently. He now works as an orthopaedic surgeon with sub-specialization in sports medicine.


Pivot Lab

Pivot Lab

def’n: a place and process devoted to the exploratory nature of strategic design thinking for any problem
We work with you to experiment with ideas in a space that is both open and collaborative. The Lab is a chance to incubate an idea and use our Informed Design processes as a catalyst to explore the strengths and weaknesses of any opportunity. We experiment with you in a way that both disrupts preconceived notions of creativity and balances it with practical insights via sketching, prototyping, and implementation.

Each Pivot Lab project is oriented around a series of sessions that are customized to meet your specific design challenge. This allows you to be an active participant in the process as we use discovery methodologies and design tools to:

  • define the right innovation pathway
  • discover a key value proposition
  • act as a catalyst for collaborative creativity
  • aggregate ideas into marketable and usable outcomes

Interested in incubating an idea with us? Contact us.

Design Research

Design Research

Research underpins everything we do.
A key part of our Informed Design process, we offer comprehensive design research as a stand-alone service, and always, as the crucial first step in creating your project. We know that solid research can increase awareness, build loyalty, and encourage action and positive engagement between people and brands, products and services.


So, before we even think about aesthetics, we search for Design Evidence™. This people-oriented approach involves you and your target audience in a collaborative process that ensures our design solutions meet your goals and user needs.

From our collaborative Compass Sessions to robust landscape reviews and audits, we work with you to develop effective and Informed Design strategies to further your brand, and ultimately, your organization.

Brand Design

Brand Design

We bring your organization to life.
Your organization reveals itself through its visual identity. At Pivot, we ensure positive recognition and consistency at all audience touch-points through powerful brand systems that facilitate user engagement by telling your unique story.


Our Deliverable Services include:

  • Brand and logo design
  • Brand guidelines/style-guide
  • Print design
  • Communication collateral – visual identity, signage, brochures, business cards, stationery
  • Exhibit design

Interaction Design

Interaction Design

We create the user experience.
As people increasingly interpret the world through screens and interactive media, we all rely on our various digital devices in order to interact with, and mediate through, our surroundings.

With this in mind, we use insight and design evidence to communicate your key messaging across digital platforms, ensuring an exceptional, and completely accessible, user experience.


Our Deliverable Services include:

  • Mobile Design: mobile app design, iPad app design, Android app design, IOS app design, iPhone app design, responsive websites and more…
  • Web Design
  • User Experience Design (UX): software interfaces, mobile apps, website  design, social media interfaces, graphical user interface (GUI) design
  • User Interface (UI) Design

Information Visualization

Information Visualization

We make your information real.
We create visual pieces — such as infographics and corporate collateral — that allows you to better communicate with your audiences. Making the complex manageable, we design interesting solutions that better structure and visualize your story.


Our Deliverable Services include:

  • Mind maps/journey maps
  • Visual storyboards
  • Mood boards & character boards
  • Engaging data visualizations, infographics, and process diagrams
  • Corporate collateral and informative diagrams

Social Media

Social Media

We give your brand/organization a voice.
Using design evidence, we ensure that you’re well positioned on the right social media channels. With your specific goals in mind, we strategize and help facilitate conversation between your audience and your brand.

Through our Pivot Pathways program we continually develop high quality social content that keeps your messaging fresh, consistent and engaging.


Our Deliverable Services include:

  • Social media strategy
  • Facebook page design
  • Twitter identities
  • Youtube channels
  • Social media icons
  • Social media communications strategy handbook

Video & Motion

Video & Motion

We make your brand move.
Brands no longer live in 2D. As audiences turn towards video as an entertainment and informational tool, we create original animations to convey your messaging in a unique, engaging and highly relevant manner.


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