Our Informed Design Process: Discover

In this phase we begin with a kick-off session where Pivot's designers collaborate with key members of your organization to understand the ins and outs of your project. Our designers work to gain insights into your audience and marketplace by doing interviews and field research. This design research helps us to build a case and formulate what we like to call design evidence. This is then used to fuel the creative process in the design phase.

Discover

01

Understand the Requirements

project needs, goals, timeline, etc.

02

Understand the Organization

business goals & market needs

03

Understand the Audience

needs, goals, motivations etc.

04

Understand the Scenarios & Tasks

situational & and cultural context

05

Visualize the Research

prepare the design evidence