The Canadian Digestive Health Foundation (CDHF) provides expert advice and compassionate support to the millions of Canadians who suffer from digestive disorders. Among its initiative is the Gi BodyGuard mobile app.
First launched in 2011, the app was developed to:
- Help Canadians better monitor and manage their digestive health
- Make it easier for patients to discuss the topic with their doctors
- Help gastrointestinal specialists provide better, evidence-based care
With this in mind, the CDHF came to us to improve the user experience for their existing iPhone app and to create a version suitable for Android devices.
In a Compass Worksession, we learned that many of the Gi BodyGuard users are adolescents who often feel embarrassed recording their digestive habits in public, at school or among friends. We pinpointed problem areas where users were stalled or confused when trying to use the app. Finally, we realized that the app’s design inaccurately conveyed the CDHF brand. The predominantly blue app design led users to believe that Rexall was the creator, not sponsor, of the app.
Based on this Design Evidence™, we set out to re-design the app to improve the user experience by allowing patients of all ages to quickly and efficiently log their data in a public setting.
The updated app is compatible with Android devices and matches the CDHF brand through its visual design, including buttons, typeface, colour palette and iconography.
In our design, we included a new “Reports” feature that summarizes and tracks the trends in a user’s gastro health through a visual graph feature. This addition has proven to be a key driver for gastrointestinal specialists to recommend the app to their patients.
Less than a month after its launch, the new Gi Bodyguard app was downloaded 100 times from the Google Playstore. Before official promotions for the new iPhone app had begun, our new design already received 4-star ratings in the Appstore and as downloads increase, the app continues to help to alleviate the communication boundaries between doctors and patients.
Along with the app design, we created two pop-up banners to help promote both the app and the CDHF at tradeshows and events. The banners can be used as stand alone pieces in a market setting (Rexall pharmacies) and as speaking aids at tradeshows and events across the country.
See also our highly successful App trailer.