EDP Renewables (EDPR) is a global leader in the renewable energy sector and the world’s third largest wind energy company. EDPR develops, builds, and operates numerous wind farms around the globe, including a number in Southern Ontario.
The company turned to Pivot Design Group to create a visually dynamic brand identity for South Branch Wind Farm, a new development in the South Dundas area of Ontario, Canada.
“From the beginning the team at Pivot Design was attentive and engaged in understanding our designs needs…
Throughout both the ideation and creation process we had all the tools and support we could have asked for and we believe that the final product reflects that care and attention to detail. We are very pleased with our new identity project and are looking forward to future creative endeavors with the team at Pivot.”
– External Communications Director, EDP Renewables
In our collaborative kick-off meeting, EDPR stakeholders expressed their wish to reflect the South Dundas community and surrounding landscape in their new identity.
EDPR stressed the importance for the South Branch brand to fit into their robust suite of existing wind farm identities. They also shared a number of design constraints regarding the visualization of their wind turbines including the position of the blades, accuracy in scale and shape, and noted that we should avoid using free-floating turbine blades. Overall, they wanted to imbue a non-aggressive image, reflecting the model of turbines they’d be using at this location.
We gathered photos from EDPR to get to get a better feel for the South Dundas region and analyzed the competitive market as well as EDPR’s own family of identities to look at trends in colour, typography, graphics and composition.
Drawing from the rich colours of South Dundas’ agricultural landscape, we developed three concepts based on differing colour palettes and presented our findings to the EDPR team.
The design solution features a crisp green-and-blue colour palette with lines of varying weight and thickness. A blue river winds through the logo, representing the South Nation River, which runs through the actual wind farm area. Three turbines were carefully designed to meet the client’s specifications.
Along with the logo, we developed a brand book with guidelines on how to maintain the consistency and integrity of the new identity.