Our services

Whether you’re launching a new product or service, arming your sales team, or taking your social message to the streets, Pivot Design Group can provide everything from memorable identity programs to web sites, collateral materials to complete communications programs.

create > redesign > evolve > apply

Design Research

A qualitative approach–Using design research techniques, designers become the investigator and observe users, products, services and their environment in order to learn more about them and better inform their design. These customer focused processes are highly effective at revealing new opportunities in product and service design, translating into innovative new business strategies.

Services

  • Literature review and collection
  • Documentation
  • Landscape review
  • Interviews and surveys
  • Field research
  • Observation(passive and participant) photo and video
  • Design workshops
  • Personas and Scenarios
  • Mood boards
  • Storyboarding
  • Prototyping
  • Testing

Visual Identity & Branded Applications

At Pivot Design Group, we bring your unique voice to life, through strategically sound identity and positioning programs, drawn from a clear understanding the competitive landscape.

Services

  • Research
  • Corporate & Brand Positioning
  • Corporate & Brand Messaging
  • Brand Identity & Logo Programs
  • Communications Applications
  • Brand Identity Standards & Governance

Applications

  • Corporate Communications
  • Stationary
  • Packaging
  • Collateral Materials
  • Print
  • Interactive

Corporate Communications

With a firm understanding of the business world, Pivot Design Group creates cohesive business-to-business materials that garner attention and results.

Services

  • Design
  • Copywriting
  • Rendering & Visualization
  • Photography
  • Illustration
  • Production

Applications

  • Trade Advertising
  • Annual Reports
  • Brochures
  • Collateral Materials
  • Exhibit Materials
  • Internal Communications
  • Interactive
  • Product & Brand Extension Demos

Advertising, Marketing & Promotional Campaigns

Informed design helps to make the most effective use of your targeted communications and campaigns, across all media.

Services

  • Creative Direction
  • Art Direction
  • Design
  • Copywriting
  • Photography
  • Media Planning & Coordination

Applications

  • Magazine
  • Newspaper
  • Outdoor
  • Broadcast
  • Communications Materials
  • Online Marketing
    • Web & Micro Sites
    • Banner Ads
    • Blogs
  • Trade Show Booths & Materials
  • Promotional Materials
  • Guerilla Marketing
    • Car & Bus Wraps
    • Street Teams
    • Chalking
    • Wild Postings
    • Projections

Design Interactive & Development

With an understanding in both the creative and the back-end development, our technical partners compliment our user-centric design approach, streamlining the online experience for your audience.

Services

  • Information Architecture
  • Information Design
  • Wire Frames
  • Prototypes

Web Site Design and Information Architecture

  • Design Concepts & Storyboards
  • Content Development
  • Product Demo & Voiceover Scripting
  • GUI Design

Applications

  • Web Sites
  • Micro Sites
  • Banner Advertising
  • Blogs
  • Email & enewsletters
  • Social Networking: Youtube, Flickr, Facebook

Back End Services

  • Development & Build
  • Application Design
  • Analytics Set-up & Review

Not-for-profit Communications

Pivot Design Group is dedicated to making difference in society, through lending a hand to deserving organizations, like SickKids and Pencils for Kids.

Services

  • Research
  • Positioning & Messaging
  • Design Communications
  • Copywriting

Applications

  • Campaign Strategies
  • Awareness & Advocacy Campaigns
  • Radio & Television PSAs
  • Media Planning & Coordination
  • Microsites & Web Advertising
  • Annual Reports
  • Collateral Materials
  • Brochures
  • Case Statements
  • Special Reports
  • Guerilla Marketing
    • Car & Bus Wraps
    • Street Teams
    • Chalking
    • Wild Postings

Environmental & Space Design

Once we have repositioned a company, enterprise or brand, the refreshed design elements need to be echoed in the interior environment as well – to signal the strategic shift and extend the positioning experience to staff and consumers alike.

  • Research
  • Prototyping
  • Space Visualizing
  • Exhibit & Tradeshow Design
  • Corporate Signage & Brand Extension Demo