Design Research

Pivot’s edge lies in our qualitative approach. Using design research techniques, our designers become investigators. We observe real people, products, and services in their environments in order to learn more about your organization. Our goal is to develop design evidence that supports the design decision-making process.

These audience-focused design research processes have proven to be highly effective at revealing the new opportunities inherent in product, service, spatial and organizational design:

Design Strategy

Articulating the heart and soul of a project using tactical means.

Customer Profiles & Interviews

Understanding your audience and their experiences.

Field Research & Observation

Employing rapid research methods to gain a better understanding.

Landscape Review & Audit

Gaining insight about your competitors in the current marketplace.

Scenario Development

Telling the story of your product/service.

Data Visualization

Synthesizing data in a visually compelling and usable way.

Pivot's Compass™ Session

Collaborating in worksessions to define, predict and understand.