Mobile Design

Mobile applications must deliver customer satisfaction in a rapidly changing digital environment. With a detailed appraisal of user behaviour and customer needs and wants, Pivot’s informed design process will deliver improved customer retention, and increased traffic and growth through the mobile customer experience. Mobile interfaces allow companies to reach more end-users, drive traffic and m-commerce, and develop new modes of customer engagement.

With the mobile market growing rapidly, companies require compelling mobile interfaces for both mobi-web and native device applications. Mobile and tablet devices are the newest forms of customer contact as consumers turn to these devices for a widening range of daily tasks. Mobile strategies, coupled with purpose-built interfaces, have become key components of many product and service offerings, augmenting existing web marketing tactics.

Our Approach

We begin by understanding the business, audience, and project goals, using design research strategies. This discovery process includes the evaluation of existing mobile applications and an assessment of the competitive landscape. We also create customer profiles and map out user tasks and scenarios.

Based on evidence gathered in the discovery phase, the design phase is iterative and collaborative. Pivot’s designers work to produce creative concepts that work with your business goals and challenge the market needs and expectations. In our delivery phase, our top priority is quality assurance — the guarantee that what we create comes from the design evidence that is collected in the discover phase. In order to ensure there are no surprises at launch, our goal is to work closely with the development team to support, and manage their progress.

We understand the complex trade-offs between usability and functionality that arise when a web based or software interface is adapted for use on a mobile device, but we believe that the mobile space presents an opportunity to invent new ways for people to interact with information. So our design process ensures that new mobility innovations are balanced with mobile design principles.

Benefits

• Expand your market reach through non-traditional media;
• Own the mobile space with a consistent brand image, value and message of your organization;
• Invent new ways for people to interact with your information;
• Reach your customers in their environments.