Advocacy & Awareness Campaigns

A campaign is any combination of print, digital, and environmental materials that work together under a strategic and consistent message to convey a single idea. This idea can be about gathering donations, persuading people towards a common target or simply building awareness for a cause. No matter what the goal, a campaign strategy must be unified and supported throughout all the decided materials and experience touch points.

Our Approach

As with any project, we begin the process by taking a step back to understand your goals in relation to the needs of the audience, organization and marketplace. In a campaign project, we also seek to understand the environments in which the materials might be used. By conducting a landscape review and audit, sometimes in combination with field research and observation, we are able to piece together the overall picture and see how the campaign will fit into real-world examples. It is our belief that an informed design approach helps fuel the design process and generates thorough audience insight for new and interesting ideas within a strategically compelling campaign.

Benefits

• Gain a thorough understanding of your organization and message;
• Gain an in depth understanding of your audience and the environment in which the campaign will be used;
• Convey a unique, memorable and evocative program for the campaign;
• Establish and increase awareness for your organization and/or campaign;
• Clarify your key messages, brand voice and personality;
• Take advantage of Pivot as the “one-stop-shop”.