Our Process

We get it; we use the phrase “Informed Design process” a lot. It’s because we actually believe it. We believe in it as our unique approach that positions research — or as we call it, Design Evidence — as the foundation on which strategic and measurable design solutions are built.
What is the Informed Design process?

Discover

Discover
We begin the process by talking to you in a discussion that we’ve coined the Compass Session. Here, we ask questions to gain insights on your organization and position in the market.
In the discover phase of the process, we let the needs of actual people — your key audience — inform the design. We do this by conducting competitive analyses of your domain and one-on-one interviews to establish a baseline for the design and to understand your key audience.

Strategy

Strategy
We use design as a strategic driver for business success.
After gathering information about your organization, market, audience and context from the Discovery phase, we develop what we call Design Evidence™. This becomes the framework for the strategy — the underlying project foundation that gets your audience engaged with your content, applications, products and services.

Design

Design
As we move into the design phase, you’ll find our downtown Toronto studio filled with whiteboard sketches and wireframes as our team collaborates to develop the solution.
It’s a collaborative, iterative process, and you’re involved throughout.

Deliver

Deliver
Finally, after testing and validation, we’re ready to deliver the design solution and provide you with continuing and on-going support.
We call it design quality assurance.

Capabilities

Pivot Lab

Pivot Lab

def’n: a place and process devoted to the exploratory nature of strategic design thinking for any problem
We work with you to experiment with ideas in a space that is both open and collaborative. The Lab is a chance to incubate an idea and use our Informed Design processes as a catalyst to explore the strengths and weaknesses of any opportunity. We experiment with you in a way that both disrupts preconceived notions of creativity and balances it with practical insights via sketching, prototyping, and implementation.

 

 

Each Pivot Lab project is oriented around a series of sessions that are customized to meet your specific design challenge. This allows you to be an active participant in the process as we use discovery methodologies and design tools to:

  • define the right innovation pathway
  • discover a key value proposition
  • act as a catalyst for collaborative creativity
  • aggregate ideas into marketable and usable outcomes

Interested in incubating an idea with us? Contact us.

Design Research

Design Research

Research underpins everything we do.
A key part of our Informed Design process, we offer comprehensive design research as a stand-alone service, and always, as the crucial first step in creating your project. We know that solid research can increase awareness, build loyalty, and encourage action and positive engagement between people and brands, products and services.

 

 

So, before we even think about aesthetics, we search for Design Evidence™. This people-oriented approach involves you and your target audience in a collaborative process that ensures our design solutions meet your goals and user needs.

From our collaborative Compass Sessions to robust landscape reviews and audits, we work with you to develop effective and Informed Design strategies to further your brand, and ultimately, your organization.

Brand Design

Brand Design

We bring your organization to life.
Your organization reveals itself through its visual identity. At Pivot, we ensure positive recognition and consistency at all audience touch-points through powerful brand systems that facilitate user engagement by telling your unique story.

Our Deliverable Services include:

  • Brand and logo design
  • Brand guidelines/style-guide
  • Print design
  • Communication collateral – visual identity, signage, brochures, business cards, stationery
  • Exhibit design

Interaction Design

Interaction Design

We create the user experience.
As people increasingly interpret the world through screens and interactive media, we all rely on our various digital devices in order to interact with, and mediate through, our surroundings.

With this in mind, we use insight and design evidence to communicate your key messaging across digital platforms, ensuring an exceptional, and completely accessible, user experience.

Our Deliverable Services include:

  • Mobile Design: mobile app design, iPad app design, Android app design, IOS app design, iPhone app design, responsive websites and more…
  • Web Design
  • User Experience Design (UX): software interfaces, mobile apps, website  design, social media interfaces, graphical user interface (GUI) design
  • User Interface (UI) Design

Information Visualization

Information Visualization

We make your information real.
We create visual pieces — such as infographics and corporate collateral — that allows you to better communicate with your audiences. Making the complex manageable, we design interesting solutions that better structure and visualize your story.

Our Deliverable Services include:

  • Mind maps/journey maps
  • Visual storyboards
  • Mood boards & character boards
  • Engaging data visualizations, infographics, and process diagrams
  • Corporate collateral and informative diagrams

Social Media

Social Media

We give your brand/organization a voice.
Using Design Evidence, we ensure that you’re well positioned on the right social media channels. With your specific goals in mind, we strategize and help facilitate conversation between your audience and your brand.

Through our Pivot Pathways program we continually develop high quality social content that keeps your messaging fresh, consistent and engaging.

 

 

Our Deliverable Services include:

  • Social media strategy
  • Facebook page design
  • Twitter identities
  • Youtube channels
  • Social media icons
  • Social media communications strategy handbook

Video & Motion

Video & Motion

We make your brand move.
Brands no longer live in 2D. As audiences turn towards video as an entertainment and informational tool, we create original animations to convey your messaging in a unique, engaging and highly relevant manner.