Case Studies

Our informed design process is unique yet compelling. Design research is what allows us to gather design evidence to aid in our design decision-making. These case studies are about some of our projects from a range of clients in various sectors. Each study explains how Pivot’s designers worked to research and gain a better understanding of the project goals and user needs in order to satisfy the specific business mandate.

Amnesty International

A Canadian project to build a new strategic positioning in order
to establish a strong public statement.

Canadian Breast Cancer Foundation

An innovative identity, website and collateral design to help transform breast cancer care.

Canadian Digestive Health Foundation

A redesign to raise awareness, increase donations and share knowledge among patients.

Daily Bread Food Bank

A hunger-fighting brand, communications and guerrilla marketing strategy makes a mark to end poverty.

Flakeboard

A visual structure to connect several product lines into one overarching system.

The National Ballet of Canada

A strong message and fresh design increases donations and memberships by engaging audiences.

SciCan

A worldwide repositioning campaign and corporate identity inspires a higher standard.

Strata Health

A brand system is refreshed to enable a clear and consistent message for the sales team, clients and prospects.

TD Visa iPad Kiosk

A design strategy and visual design for TD's Visa Application iPad Kiosk at the Buffalo Airport.

Te Aro Roasted

A brand and package design system that conjures up the culture
and essence of the coffee, the shop, and the owners.